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South Africa 🇿🇦: Liyema Pantsi Unveils New Beauty Brand ‘LeeNuMe’
South African media personality and influencer Liyema Pantsi has officially expanded her entrepreneurial portfolio with the launch of her highly anticipated cosmetics and skincare brand, LeeNuMe Beauty.
The brand's debut was marked by an intimate launch celebration attended by close friends, family, and prominent figures from the local beauty and lifestyle industry. Designed to promote self-expression, inclusivity, and everyday glamour, the initial product lineup features a curated selection of essential beauty products crafted for diverse skin tones and types.
"LeeNuMe Beauty is a passion project that has been in development for a very long time," Pantsi shared during the event. "My goal was to create a range that feels accessible, high-quality, and authentic to who I am, while giving everyone the confidence to highlight their natural beauty."
Industry insiders and attendees took to social media throughout the evening to share glimpses of the product packaging, testing stations, and vibrant decor, sparking immediate buzz across platforms.
LeeNuMe Beauty products are now available online via the brand's official website, with select retail partnerships expected to be announced in the coming months.
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