South Africa 🇿🇦: "Who Brought Them to Durban?" — DJ Tira Claims Credit for Big Nuz’s Role in Putting the City on the Ma

 

 Music mogul and Afrotainment boss DJ Tira has stepped forward to remind the public of his pivotal role in the success of the legendary kwaito group Big Nuz, following a viral post praising the group's impact on Durban’s tourism and image.

The conversation was sparked by a social media user who lauded Big Nuz for their unmatched marketing of the coastal city through their music videos and cultural influence.

The original post by a user on X (formerly Twitter) highlighted how the group made the entire country yearn to visit Durban.

"The only people who made everyone wish to visit Durban through nothing but music videos... the marketing of Durban was unmatched," the post read.

While the sentiment was widely supported by fans of the late Mampintsha, R Mashesha, and Danger, DJ Tira was quick to add an important footnote to the group's history.

Re-sharing the post, the "Makoya Bearings" hitmaker posed a pointed question to his followers, reminding them that the Big Nuz phenomenon didn't happen by accident.

"And who brought them to Durban????" Tira tweeted, adding a subtle flex to his legacy as a talent scout and star-maker.

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It is widely documented in South African music history that Big Nuz, originally from Umlazi, faced significant struggles in Johannesburg before DJ Tira signed them to Afrotainment. Under his guidance, the group became the face of the "Durban Sound," producing hits like Umlilo and Hawaii that effectively turned the city into the country's ultimate holiday destination.

Tira’s reaction has reignited discussions about the importance of record labels and visionaries who provide the platform for local talent to shine on a national stage.

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